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Let’s get one thing straight. People are not going to sign up to your mailing list just because. It is not like they don’t have anything else...
This step is crucial. In fact, it’s so important that it only comes second in importance to Step #1. You have to have the right technology workhorse...
If you have a fuzzy idea of who your target audience is, you are going to fail with e-mail marketing. You really are. You might as well...