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You have actually developed a terrific new idea for a business, however prior to you can get going, you need to find out who your market is....
Too many small business owners start out thinking that they require to be all things to all people. They believe by not doing this; they are leaving...
Every business has a target audience and within that target market is a smaller subgroup of individuals that share specific characteristics and who have specific needs, wants,...
What is Niche Marketing? The word ‘niche’ is defined as: “An unique area of need for a product or service”. ‘Marketing’ is specified as: “The chance to...
